DraftKings announced a deal with FaZe Clan, becoming the esports organization’s official sports betting, iGaming, Daily Fantasy and free-to-play partner, as well as the official sponsor of FaZe Clan’s Counter-Strike esports team.
As part of the deal, DraftKings will appear across FaZe’s digital content ecosystem. That includes custom content, livestream and tournament events along with new content including an original series and a planned podcast.
“FaZe Clan is a juggernaut of internet engagement and culture, built from the ground up into one of the most influential esports and content organizations in the world,” said Matt Kalish, co-founder and president of DraftKings, North America. “The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.”
The deal will also include custom contests, pools and tournaments. DraftKings will have a presence at upcoming FaZe Clan events with access to the organization’s talent including FaZe, Adapt, FaZe Temperrr, FaZe Nate Hill, FaZe Swagg and Nuke Squad.
“We are committed to delivering content we know our fans are passionate about,” FaZe Clan CEO
Lee Trink said in a statement. “The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream.
“Both brands also share an important vision of being at the forefront of internet culture and we believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”
–Field Level Media